CODE BRO / PAY PER CLICK
Paid campaigns.
A clear direction.
Put your offer in front of relevant people. Connect the ad, the landing page and the follow-up—with an agreed budget and reporting that makes sense.
Share your goal. We’ll clarify the scope and next step. Ad spend is separate from agency fees.
SERVICES & DELIVERABLES
Services we offer
Every engagement has an agreed scope. Explore the services below; we will clarify deliverables, responsibilities and costs in your proposal.
Search advertising
Reach people looking for what you sell. We group relevant searches, write clear ads and exclude unsuitable terms, so each campaign has a focused audience and destination.
Discuss this serviceDisplay advertising
Introduce your offer through visual ads on suitable websites and apps. We agree the audience, creative and placement controls, then review where the ads appeared and what people did next.
Discuss this servicePaid social campaigns
Bring a clear offer to audiences on channels such as Facebook, Instagram or LinkedIn. Test messages and creative within an agreed budget, with an easy path to enquire or buy.
Discuss this serviceRemarketing
Reconnect with eligible people who previously engaged with your business. Agree consent, audience rules and exclusions, with relevant messages that respect the customer journey.
Discuss this serviceShopping campaigns
Help shoppers understand your products before they visit. Review product feeds, titles, images and availability, then organise campaigns around your catalogue and commercial priorities.
Discuss this serviceVideo advertising
Show the value of your offer in motion. Plan video assets, audiences and destinations for suitable placements, with production requirements and usage rights agreed before launch.
Discuss this serviceDiscovery & Gmail placements
Explore visual campaigns through Demand Gen, including suitable Discover and Gmail placements. Confirm account availability, creative requirements and channel choices before including them in scope.
Discuss this serviceLocal lead campaigns
Reach people in the areas you actually serve. Plan location targeting and useful contact pages. Local Services Ads are considered only where your category, region and account are eligible.
Discuss this serviceAmazon advertising
Support eligible products with marketplace advertising. Review listings, stock, targeting and budgets together, so advertising decisions reflect what your business can fulfil.
Discuss this serviceFROM OFFER TO OUTCOME
Our PPC process
A clear sequence of decisions, checks and approvals before your advertising starts.
- 01
Understand
Review your offer, customers and existing advertising.
- 02
Plan
Agree channels, budget, landing pages and what to measure.
- 03
Prepare
Build ads and check tracking, access and approvals.
- 04
Launch
Start approved campaigns and monitor delivery and spend.
- 05
Improve
Review enquiry quality and decide what to test next.
REPORTING THAT HELPS YOU DECIDE
Know where the budget goes.
See the spend, the actions it generated and the quality of the enquiries. Every review explains the next decision and any gaps in what we can measure.
Discuss measurement & reporting
What reached the audience?
Where ads appeared, who clicked and what was spent. We review relevant search terms and placements alongside delivery.
Who is taking the next step?
Form submissions, calls and booking actions, counted separately where tracking is available. We explain what each action means.
What becomes qualified work?
Which enquiries became qualified conversations or sales, using your follow-up data. Revenue and profit are different measures.
A click is not a customer. We separate platform-reported actions from confirmed business outcomes and explain tracking limits.
THE CLICK IS ONLY THE START
Make the next step
worth taking.
An ad needs a useful destination. Match the promise to the page, explain the offer and keep the form easy to use. Agree how your team will handle enquiries before sending more traffic.
Review the offer, creative and budget together before campaigns begin. Team scenes are illustrative.
Discuss the landing page
FEES, ACCESS & RESPONSIBILITIES
A clear proposal.
Before you commit.
Begin with a focused campaign or an account review. Your proposal separates the advertising budget from the work needed to run and improve it.
- Channels, markets and campaign objectives
- Media budget and management fees separately
- Creative, landing pages and tracking work included
- Approval owners, review schedule and account handover
Campaigns start after access, content, tracking and budget approvals. Platform charges, production and tools are itemised. Leads, sales and return on spend are not guaranteed.
Request a scoped proposalWORKING TOGETHER / WORLDWIDE
Let’s talk about
your business.
Share your offer, target markets and current advertising. We can start remotely and agree the scope, access and review schedule around your team.
Meeting & contact detailsBefore we begin.
What does PPC mean?
PPC means pay per click: an advertising model where a click can trigger a charge. The wider paid-media plan may also use formats charged by views or impressions. We explain the model and budget for each campaign.
Which platform should we start with?
The right starting point depends on your customers, offer, budget and existing evidence. We can begin with one focused channel before considering a wider mix.
How much advertising budget do we need?
We scope a test around your market and goals. Media spend, management fees, creative work and landing-page costs are listed separately. You approve the budget before launch.
Can you guarantee leads or a return on spend?
No. Competition, your offer, the website and sales follow-up all affect results. We commit to agreed work, budget reviews and clear reporting rather than guaranteed leads or revenue.
Who owns the advertising accounts?
Your business should own its advertising and measurement accounts. We use agreed access permissions and document responsibilities and handover.
Do you build landing pages too?
We can scope landing-page work alongside a campaign. Copy, design, development, forms and review rounds are included only when listed in the proposal.
How will we know if enquiries are useful?
We distinguish clicks, enquiry actions and qualified leads. Your team’s feedback on calls, quotes and sales helps us understand quality, rather than judging success by clicks alone.
How quickly can a campaign start?
The schedule depends on access, creative, landing pages, tracking and platform reviews. We agree launch milestones; approval dates and business results cannot be guaranteed.
Can we advertise internationally?
We can discuss target countries, languages and time zones. Platform availability, local requirements, fulfilment and market-specific creative are checked before committing.
What happens when we want to pause?
Agree who can request changes and the response process. We confirm the work completed, reporting and handover; charges already incurred by the advertising platform remain separate.
LET’S TALK PAID CAMPAIGNS
Your business.
A clearer next step.
Tell us what you want to improve. We’ll discuss the priorities and scope before you commit.