CODE BRO / EMAIL MARKETING
Relevant emails.
Lasting connections.
Stay in touch with people who want to hear from you. Plan useful newsletters, timely follow-ups and automated email journeys—with clear messages and a sensible sending schedule.
Share your goals and current email setup. We’ll clarify the audience, scope and next step.
SERVICES & DELIVERABLES
Services we offer
Every engagement has an agreed scope. Explore the services below; we will clarify deliverables, responsibilities and costs in your proposal.
Email campaign strategy
Agree who you want to reach, what they need and when to contact them. Build a practical campaign calendar around your offers and business goals.
Discuss this serviceEmail design & templates
Create clear, reusable emails that match your brand. Check layout, links and readability across agreed mobile and desktop email clients.
Discuss this serviceAudience segmentation
Group subscribers by their interests, relationship with your business and available activity. Send useful messages to the right people, using permission-based data.
Discuss this serviceAutomated email journeys
Plan welcome messages, helpful follow-ups and re-engagement emails. Set clear triggers, timing and exit rules so people receive a relevant sequence.
Discuss this serviceNewsletters & scheduling
Turn your updates, advice and offers into a consistent newsletter. Agree the content, frequency and approval process before scheduling a send.
Discuss this serviceCampaign testing
Compare a subject line, message or call to action with a suitable audience. Change one clear variable and use the evidence to guide the next campaign.
Discuss this serviceEmail delivery health
Review sender setup, list quality, bounces and complaints. Identify issues and improve sending practices; inbox placement is never guaranteed.
Discuss this servicePerformance & reporting
Understand delivery, useful clicks and the actions people take afterwards. Connect enquiries or purchases where tracking allows and explain measurement limits.
Discuss this serviceFROM FIRST BRIEF TO APPROVED SEND
Our email marketing process
A clear sequence from audience review to testing, approval and learning from each send.
- 01
Discover
Review your goals, platform and permission-based audience.
- 02
Plan
Agree subscriber groups, messages and send frequency.
- 03
Create
Write emails and build templates and journeys.
- 04
Test & approve
Check links, layouts, recipients and automation rules.
- 05
Send & improve
Launch approved emails and review useful results.
REPORTING THAT HELPS YOU DECIDE
Look beyond the open rate.
See whether emails are delivered, which links people use and what happens next. We explain the signals and their limits so the next campaign has a clear direction.
Discuss measurement & reporting
Did the message arrive?
Review delivered emails, bounces and complaints to spot problems with sending or audience quality.
Who is taking the next step?
Review useful link clicks and visits to the destination. Open counts alone are not proof that someone read your message.
What becomes qualified work?
Review enquiries, purchases or other agreed actions where tracking is available. Explain what can and cannot be attributed to email.
Delivery is not the same as inbox placement. Opens and clicks are not confirmed sales. We report these separately.
A USEFUL MESSAGE AT THE RIGHT TIME
Thoughtful journeys.
Clear boundaries.
A new subscriber needs a different message from a returning customer. We map what starts each journey, what people receive and when the sequence should stop.
Preview the journey before switching it on. Team scenes are illustrative; no subscriber data or campaign results are shown.
Discuss an email journey
FEES, ACCESS & RESPONSIBILITIES
A clear proposal.
Before you commit.
Start with one campaign or a connected email programme. Your proposal defines the audience, email work, platform needs and responsibilities.
- Campaigns, templates and automated journeys included
- Audience sources, subscriber preferences and sending limits
- Platform fees, integrations and testing responsibilities
- Approval owners, reporting schedule and handover
Platform subscriptions, sending fees and integrations are included only when listed. Campaigns launch after audience, content and schedule approval. Delivery, engagement and sales are not guaranteed.
Request a scoped proposalWORKING TOGETHER / WORLDWIDE
Let’s talk about
your business.
Share your website, email platform and audience goals. We can work remotely and agree language, review owners and sending responsibilities around your team.
Meeting & contact detailsBefore we begin.
What can you help us send?
We can scope newsletters, offers, welcome sequences and customer follow-ups. Your proposal lists the campaigns, templates and automated journeys included.
Do we need an existing subscriber list?
An existing permission-based list helps. If you are starting from scratch, we can plan sign-up forms and explain what subscribers will receive. We do not supply purchased contact lists.
Can you work with our email platform?
Share the platform you use. We review its features, access and integrations before confirming scope. Subscription and sending fees are listed separately unless included.
What is an automated email journey?
It is a sequence started by an agreed event, such as a newsletter sign-up. We define the messages, timing and stop conditions, then test them before activation.
Will every email reach the inbox?
No provider can guarantee inbox placement. We review sender setup and audience quality, monitor delivery issues and explain the improvements within our control.
How are unsubscribes handled?
Campaigns include a clear unsubscribe option and use the platform suppression settings. We test the process and agree how subscriber preferences are maintained.
Can you connect email to our store or CRM?
Where the platforms support it, we can scope the connection and test which events and fields are needed. Integration work and provider charges are agreed before implementation.
Who approves a campaign?
Your nominated owner approves content, audience and schedule. We also agree which automated journeys may run and when changes need a fresh review.
How do we judge the results?
We review delivery, useful clicks and measurable follow-up actions. Open counts can be affected by email privacy features, so we do not treat opens alone as evidence of interest or sales.
Who owns the account and templates?
Your business should retain ownership of its account and subscriber data. Template rights, access, documentation and handover are defined in the proposal.
LET’S TALK EMAIL
Your business.
A clearer next step.
Tell us what you want to improve. We’ll discuss the priorities and scope before you commit.