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What is Packaging and Merchandising?

Packaging and Merchandising involve designing product packaging and in-store displays that attract customers, communicate brand values, and encourage purchases. It’s where creativity meets marketing strategy to influence consumer behavior at the point of sale.

Core Features of Packaging and Merchandising

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Custom Package Design

Tailored packaging that protects, promotes, and presents your product in a compelling way.

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Merchandising Strategy

Effective visual layouts and product displays that boost visibility and drive sales.

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Brand Storytelling

Each design is aligned with your brand voice to communicate directly with your audience.

Packaging and Merchandising Services We Offer

Product Packaging Design

Custom boxes, labels, and wraps that enhance shelf appeal and user experience.

Point-of-Purchase Displays

Creative POP displays that grab attention and influence last-minute purchases.

Retail Merchandising Kits

Branded kits and promotional tools to support retail rollouts and campaigns.

In-Store Branding Materials

Wall graphics, shelf talkers, and signage to enhance your in-store presence.

Key Benefits of Packaging and Merchandising

Increased Product Visibility

Standout designs help your products catch attention in competitive spaces.

Boosted Sales Conversion

Strategic placement and presentation can directly influence buying decisions.

Enhanced Brand Recognition

Consistent visual identity across packaging builds long-term customer trust.

Customer Engagement

Packaging that delights and informs leads to greater brand interaction.

Our Process

1. Research & Discovery

Understanding your brand, product, and market positioning for informed design.

2. Concept Development

Sketches and mockups based on your packaging needs and branding vision.

3. Design & Iteration

We refine the best concepts into polished packaging and display assets.

4. Production-Ready Files

Delivering print-ready designs or working with printers to finalize production.

Why Choose Us?

Retail Experience

We understand how to design for both the shelf and the shopper journey.

Creative + Strategic

We blend creativity with marketing psychology to maximize impact.

Full Branding Support

From logo placement to messaging hierarchy — we take care of every detail.

Collaboration with Manufacturers

We coordinate with your packaging vendors to ensure print perfection.

Want packaging that sells and merchandising that converts?
Let’s craft powerful retail experiences together.

Need Help?

Let’s turn your product packaging and displays into strategic branding tools.

+91 7404 010203

contact@codebro.co.in

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